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Gift cards have become popular in the corporate world for recognizing and rewarding employees. They offer flexibility and a personalized touch that cash bonuses often lack. However, to harness their full potential, it's essential to approach the giving of gift cards thoughtfully. Here are some dos and don'ts to ensure your gesture is meaningful and appreciated.

Consider the Occasion

When giving gift cards, timing and context are crucial. Recognizing significant milestones such as birthdays, work anniversaries, or notable achievements can add a personal touch to your gesture. These occasions are natural opportunities to show appreciation and make employees feel valued. For instance, celebrating an employee’s fifth work anniversary with a tailored gift card can enhance the sentiment of recognition. Personalizing the gesture can be more meaningful than giving general gift cards on a set schedule.

Tailor to Preferences

Understanding each employee’s interests and needs is critical to selecting the right gift card. Take the time to learn about their hobbies, favourite stores, or preferred dining spots. This ensures that the gift card is not only useful but also thoughtful. Additionally, be mindful of cultural or religious considerations. Avoid gift cards that could cause discomfort or offence, such as those for businesses or services that an employee might not patronize due to personal beliefs.

Gift Accordingly

The gift card's value should reflect the employee's contribution and effort. A small token of appreciation can still be meaningful if thoughtfully chosen. For example, a $20 gift card for your next-door coffee shop can be a delightful surprise for someone who enjoys their daily dose of java. Conversely, for more significant achievements, the gift card's value should correspond to the level of effort and success. This demonstrates that you recognize and appreciate their hard work and dedication.

Plan Ahead

Order gift cards in time to be delivered on the employee's birthday or other significant occasions. No one wants to feel left out or forgotten, so timely preparation is critical. Planning shows that you care and have put thought into recognizing your employees' special moments, further enhancing the impact of your gesture.

Personalize the Presentation

How you present the gift card can significantly change how it is perceived. Accompany the gift card with a handwritten note expressing your gratitude and recognition. This small gesture adds a personal touch and shows that you've put thought into the gift. If possible, the gift card should be handed to the employee personally. This conveys sincerity and allows you to express your appreciation face-to-face, making the interaction more meaningful. If appropriate, you could also propose to your team the idea of having a quarterly event where everyone’s achievements are recognized. However, we recommend getting everyone's consent since some may be more timid about public recognition.

Encourage Self-Care

You can promote a healthy work-life balance by choosing gift cards that encourage self-care. Spas, healthy restaurants, and entertainment venues are excellent options. These types of gift cards not only provide a pleasant experience but send a message that you care about the employee's well-being. For example, a gift card for a spa day can be an excellent way to encourage relaxation and stress relief. Similarly, a voucher for a popular entertainment venue can offer a fun escape from the daily grind.

Log and Comply

Remember to log all information regarding the gifting of these cards. This should include the employee's name, the date the gift card was delivered, the occasion, the name of the retailer, the denomination, and any other relevant information or notes. This record-keeping helps track the distribution of gift cards and ensures transparency and accountability. Review the Canada Revenue Agency’s taxation laws governing gifts and rewards. Understanding the advantages of different gift card types and how they’re regulated is crucial to ensuring compliance and avoiding potential tax issues.

When done right, thoughtful gestures like giving gift cards can significantly boost employee morale and satisfaction. By considering the occasion, choosing the right gift card for each employee, ensuring the value reflects their contribution, and personalizing the presentation, you can create meaningful and appreciated gifts for your team members. Gift Card Warehouse’s fulfilment platform makes it easy to order the number of gift cards you need from a wide variety of retailers so that you can reward your employees and foster a positive work environment.